Fanny Basanta

Playing with addiction.

Playing with addiction (or how to solve the perception of being connected 24/7 as a bad habit, balancing digital and analogue activities.) is a thesis that explores the boundaries between the analogue and the digital in order to give better opportunities for new genrations.



If you felt identified with the title “Playing with addiction” you need to know that I’m going to call you an addict and I’m going to mention all the problems that being connected and staring at
screens imply.
But don’t hate me yet, I’m also going to explain to you why every generation is addicted to something and how, as part of our human evolution, we became a new species. Ups! In case you
didn’t know, according to the anthropologist Amber Case we are cyborgs.
Developing as species also implies fear of the future, as Dean Burnett would explain. Yuval Noah Harari is afraid of new digital Gods, Steve Lohr is afraid of not being relevant, Sherry Turkle
is afraid of being alone and some doctors are afraid of being dopamine junkies, which directly implies addiction. Just some dramatic theories from historians, writers or professors.
Focusing on the addiction issue we will find out what is really true, why the blue light of the screen is damaging and what happens in our brain that keep us alert all day and all night. We
will also discover what we can do, because if there are people studying the effect, there will probably be a treatment which is revolutionary, trust me (irony), and finally, what you will
appreciate the most: the benefits of being an addicted cyborg. Oh yes!
Nevertheless, there is still a problem, the generational gap between those who grew up in an analogue world and those who just understand the world with a smartphone in their hands. And
this will be the point, how to balance both approaches in order to arrange the mess for future generations.
But keep reading, no spoilers.


Thesis MA Social Design, Design Academy Eindhoven.

Text correction: Ana Vila.


Twitter  //  Instagram // Vimeo

Construido con

Fanny Basanta ©